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FreshDirect Challenges despite initial success & loyal customEr in Blue ocean strategy
Decisive early mover with almost blue ocean strategy in New York within and beyond online grocery with ready cooked meals, recipe and outstanding delivery options. At least blue sea strategy remained with these innovations.
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Carsten Ley
Jun 1310 min read


Product Innovation Workshop with Lego Play
Fun & meaningful Product Innovation Workshop with Lego Play. It is important to have clear set-up, instructions & drafts before using Lego
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Carsten Ley
Feb 103 min read


Unlocking the Power of Personalization: Creating a Tailored Customer Experience
In today's individualistic world personalization & customization are one of the major success factors with products and services.
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Carsten Ley
Dec 23, 20244 min read


How to create frictionless Customer Experience
How does the online shopping experience in South-East Asia differ from Western shopping experiences?
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Carsten Ley
Jun 21, 20212 min read


How to improve experiences - GBA
Experience Management Workshop for the German Business Association - GBA in Vietnam with 40+ Managers from mainly German companies.
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Carsten Ley
Apr 12, 20212 min read
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