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How to start in Southeast Asia: Unlock Your Business Potential with Carsten Ley

  • Writer: Carsten Ley
    Carsten Ley
  • 2 days ago
  • 4 min read

Are you a foreign entrepreneur eyeing the vibrant markets of Southeast Asia? Do you wish to relocate to this exciting, safe and growing region? With its diverse economies, rising middle class, and digital transformation, Southeast Asia presents an exceptional opportunity for business expansion. However, navigating this dynamic landscape can be challenging without the right guidance and getting the right start in Southeast Asia. That’s where Carsten Ley from Asia PMO / OKR Asia steps in, with the experience to build 2-3 consulting start-ups and navigating different leader jobs in corporations and start-ups across the region.


Why Southeast Asia?

Southeast Asia is one of the fastest-growing economic regions in the world, boasting countries like Indonesia, Thailand, Vietnam, and the Philippines with significant market potential and Singapore as the intellectual and financial hub. The region is characterized by a youthful population, increasing consumer spending, and a growing appetite for innovative services. In addition the welcoming culture, healthy and fresh food, enjoyable climate conditions and amazing landscape are an ideal place to relocate personally. Whether you are in technology, retail, or service industries, now is the time to explore these opportunities. Contact me on carsten@asiapmo.com


Vibrant Economies in Southeast Asia
Vibrant Economies in Southeast Asia

What is Market Finding CoachinG in SouthEast Asia

Carsten Ley offers bespoke market finding coaching tailored for foreign entrepreneurs for relocation and business development. With years of experience in the region in business consulting, e-commerce, fintech and further industries, Carsten combines local insights with strategic frameworks to help you effectively and navigate the local business environments and give you practical advises on how to start in Southeast Asia.


Personal Benefits of Carsten's CoachinG:

1. Research the Destination

  • Living Conditions: Investigate the cost of living, housing options, safety, and overall quality of life in the new location.

  • Cultural Norms: Understand local customs, traditions, and language to help integrate smoothly into the community.

  • Climate: Consider the weather and how it might affect your lifestyle and health.

2. Legal and Administrative Matters

  • Visa and Work Permit Policies: Check visa requirements if relocating internationally, and get connected to appropriate legal support through my network.

  • Healthcare: Research the healthcare system, and check if you need to enroll in local health insurance.

3. Financial Planning

  • Budgeting for the Move: Create a budget that includes moving expenses, deposits, and initial costs in your new home.

  • Banking: Consider opening a local bank account to facilitate transactions in the new currency and understand the banking system.

  • Taxes: Learn about any tax implications of relocating, including filing requirements in both your current and future locations.

4. Housing and Accommodation

  • Finding a Place to Live: Explore options for temporary housing, long-term rentals, or purchasing property with the right websites and local real estate agents.

  • Neighborhood Choice: Evaluate different neighborhoods based on factors such as schools, proximity to work, amenities, and community atmosphere.

6. Settling In

  • Community Connection: Get involved in local events, clubs, or groups to help meet new people and adjust to your new environment.

  • Local Resources: Familiarize yourself with nearby grocery stores, medical facilities, schools, and transportation options.

  • Language Classes: If moving to a region where a different language is spoken, consider taking language classes to enhance communication and integration.

7. Emotional Adjustment

  • Managing Change: Relocation can be stressful, hands-on advices how to familiarize and taking first steps in the market.

  • Support Network: Advice on how to build new relationships in different cultures and cites.


Business Benefits of Carsten's Coaching on how to Start in SouthEast AsiA

  1. In-Depth Market Insights: Understand the regional market dynamics, consumer behavior, and competitive landscape. Carsten provides valuable data and analysis, helping you identify potential market gaps.

  2. Niche finding: Leverage your personal strength and find the right approach and entry into local markets in South East Asia.

  3. Relocation advice: Hands-on advice on

  4. Customized Strategies: Every business is unique. Carsten tailors strategies that align with your specific goals and capabilities, ensuring a path that suits your business model.

  5. Networking Opportunities: Leverage Carsten's extensive network in Southeast Asia. Connect with local entrepreneurs, potential partners, and stakeholders to enhance your chances of success.

  6. Risk Mitigation: Entering a new market comes with its challenges. Carsten equips you with the tools to assess and manage risks effectively, making your transition smoother and more secure.

  7. Continuous Support: The journey doesn’t end with a market entry strategy. Benefit from ongoing coaching sessions to refine your approach, address challenges, and seize emerging opportunities.


Who Should Enroll?

Carsten’s coaching is ideal for founders of startups, small and medium-sized enterprises looking to relocate and build a sustainable living in Southeast Asia. Whether you are just starting out or seeking to expand your existing operations, this coaching program will provide you with the insights and strategies you need.


Get Started Today!

Don’t miss the chance to tap into the incredible potential of Southeast Asia. Partner with Carsten Ley and transform your business vision into reality. Contact us today on carsten@asiapmo.com to learn more about the market finding coaching program and take the first step towards success in Southeast Asia.


Carsten Ley is the Co-Founder and Lead Project Management Consultant at Asia PMO and OKR Asia. He specializes in agile business transformation, project management, and customer experience strategies across Southeast Asia. With over two decades of experience, Carsten has led major programs for global organizations including Lazada, Citibank, Deloitte, Rolls-Royce, Volkswagen, and Home Credit. His focus areas include business transformation, customer experience, operations rollouts, sales, and employee performance. Carsten is known for his expertise in implementing Objectives and Key Results (OKRs) and has introduced the OKR+A (Objectives, Key Results, and Actions) methodology to enhance goal-setting practices. Carsten’s dynamic approach and commitment to fostering customer-centric cultures have established him as a prominent figure in project management and organizational development.

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@ 2020 by Carsten Ley

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